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How Do You Monetize The Outrageous Online Cat Industry?

July 10, 2013


Yes cats. If you think I’m joking, you must not know much about the internet. Cats could be the only internet niche large (and competitive) enough to compete with internet porn. So why wouldn’t someone want to try to try to get in on the lucrative online cat industry? What, you don’t think the online cat industry could possibly be “lucrative”? Do the homework:

The Internet’s preference for cats runs so deep that when Google’s secretive X Lab showed a string of 10 million YouTube images to a neural network of 16,000 computer processors for machine learning, the first thing the network did was invent the concept of a cat. America might have inflated the Internet-feline bubble — the Cheezburger Network raised $30 million (£18 million) last year in venture funding, and the Bible has been translated into Lolcat.

I call that f’n lucrative. Sorry if you can’t see things my way. But how does one make money off this online internet phenomenon?

YouTube Cat videos

YouTube is like the holy grail for online cat content. Everyone who knows anything about the internet knows that! And with YouTube offering a partnership program that pays a fairly generous CPM, YouTube seems like feline papered-up powerhouse. One problem; YouTube requires a cat and a camera.

Cameras aren’t much of an issue anymore. Everyones got a smartphone, right? There’s even an app that allows direct uploading to YouTube. Handy, ain’t it? But that cat could be a tough one, especially for allergic people like me.

In all honesty, I’ve got friends with pet chipmunks. If I was going the video rockstar route, I’d probably stick with the chipmunk instead. Without doing any research into the online chipmunk media industry, I’m willing to assume that it’s much less competitive than kitties. That being said, I think I’d have a better chance of standing out.

Sarah Stodola wrote a great article on her YouTube kitten monetization quest. (cheers, I enjoyed it) that demonstrates how competitive the kitty niche really is. This is something I assumed from the beginning. So what is the secret then?

Social Media

That’s right. Social media and blogging platforms. Social media can be automated anymore, bringing the possibilities of kitty syndication to new heights, never before imagined. And with memes and UGC (User Generated Cats) there is plenty of kitten content already on the internet.

So how does this work?

Kitty Twitter Accounts

I will create a couple kitty Twitter accounts and do a couple things to build followings, kinda whitelist them so they don’t look that bot-ish and whatnot. I’m always skeptical of blackhat Twitter, as these platforms are always cracking down, and if you don’t show up in hashtag search, it’s really a bitch to do things effectively.

I will use the blackhat TweetCaster Twitter Trick to broadcast RSS driven tweets across the internet. Too involved to explain here, if you want to know more about it, read the post linked to above. This trick will display ads everytime a user clicks on one of the tweeted links.

Kitty / Meme Tumblr

IFTTT is great for automating Tumblr posting. Display ads can be added to tumblr to monetize the blog…..Unlike WordPress….Just sayin’.  I know kittens and such are going to competitive on Tumblr, but one reblog from the right Tumblrs could be enough to drive traffic and more importantly followers, who will with luck become future rebloggers which feeds the neverending viral process that is Tumblr.


I’ve recently figured out a solid method of automating StumbleUpon. StumbleUpon is incredibly viral, therefore I feel if you can dominate the cat category (and yes there is an actual cat category You see the StumbleUpon Experts up at the top? I strive to be there without manually sharing one cat picture!) then I’m sure it’ll result in traffic. Just a matter of monetizing said traffic.

And that’s a little food for thought. Of course I’m keeping it vague, you think I’d give up too many details 😉 Plus I got a couple other thoughts up my sleeve. I prefer sharing case studies over theories. If it’s worth sharing results of my cat exploits, I’ll share them. If not, forget about it.

Hopefully you learned something today. Cheers.



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